25. Know Your Gear

Instructor Skip Cohen

25. Know Your Gear
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One thing that is a must as a photographer is knowing your gear. This is not just knowing what gear you have, but knowing how to use it and how it works. There are no shortcuts. In this video, instructor Skip Cohen discusses why it is essential as a professional photographer to know your gear and why you need to have back up gear.

LESSONS

21. The Importance of Your Network 7:03
22. Cultivating Your Network 6:32
23. Contests, Portfolio Review, Local Clubs 3:15
24. Facebook Forums, Instagram, & Friends 3:36
25. Know Your Gear 3:23
26. Renting/Leasing Versus Owning 2:57
27. The Core Costs of Your Business 3:58
28. Don't Forget the Other Costs of Doing Business 7:31
29. Know Your Audience 3:13
30. The Search for Success 5:41
31. Conclusion 1:04
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Skip Cohen
Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo.