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As you are building your photography business, it is a great idea to rent your gear. This allows you to utilize someone else’s assets without spending money on gear items that might soon be obsolete. In this video, instructor Skip Cohen discusses the benefits to renting gear for your projects as you start out in the photography business.
Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo.