26. Renting/Leasing Versus Owning

Instructor Skip Cohen

26. Renting/Leasing Versus Owning
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As you are building your photography business, it is a great idea to rent your gear. This allows you to utilize someone else’s assets without spending money on gear items that might soon be obsolete. In this video, instructor Skip Cohen discusses the benefits to renting gear for your projects as you start out in the photography business.

LESSONS

21. The Importance of Your Network 7:03
22. Cultivating Your Network 6:32
23. Contests, Portfolio Review, Local Clubs 3:15
24. Facebook Forums, Instagram, & Friends 3:36
25. Know Your Gear 3:23
26. Renting/Leasing Versus Owning 2:57
27. The Core Costs of Your Business 3:58
28. Don't Forget the Other Costs of Doing Business 7:31
29. Know Your Audience 3:13
30. The Search for Success 5:41
31. Conclusion 1:04
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Skip Cohen
Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo.