29. Know Your Audience

Instructor Skip Cohen

29. Know Your Audience
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CLASS DESCRIPTION

When building your professional photography business, you need to maintain a solid base of clientele. A great way to build that base is by knowing who your audience is and what they want. In this video, instructor Skip Cohen talks through the importance of knowing what your audience wants and how you tailor your business to that.

LESSONS

21. The Importance of Your Network 7:03
22. Cultivating Your Network 6:32
23. Contests, Portfolio Review, Local Clubs 3:15
24. Facebook Forums, Instagram, & Friends 3:36
25. Know Your Gear 3:23
26. Renting/Leasing Versus Owning 2:57
27. The Core Costs of Your Business 3:58
28. Don't Forget the Other Costs of Doing Business 7:31
29. Know Your Audience 3:13
30. The Search for Success 5:41
31. Conclusion 1:04
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Skip Cohen
Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo.