1. What Does It Mean to License Your Work?

Instructor Seth Polansky

1. What Does It Mean to License Your Work?
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In this course—specifically designed for creatives—professor, contract attorney, indie film producer, and musician Seth Polansky explains how to protect yourself when presented with an industry contract. Media and entertainment companies spend billions of dollars every year on creative talent. Get an overview of the types of contracts that you can expect to see, the situations in which a particular type is used, and the specific red flags inherent in each. Seth discusses NDA, work-for-hire and contractor agreements, and proposals, quotes, and SOWs.


1. What Does It Mean to License Your Work? 1:18
2. Types of Licenses (Perpetual Exclusive, Perpetual Non-Exclusive, Time Limited) 1:16
3. When to Use Each Type of License 1:35
4. Anatomy of a License Agreement 8:32
5. Clauses/Terms/Language to Look Out for 2:26
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Seth Polansky
Seth Polansky's concentrations lie in contracts, intellectual property, and startups. He founded the professional firm Seth Polansky LLC in 2005. Through both this firm and his corporate experience, he has enjoyed a diverse and rewarding practice. As an adviser and counselor to business, he has repeatedly negotiated successful outcomes with domestic and international entities, including government agencies in the US and UK. He has counseled small businesses and artists in securing copyright, trademark, and other intellectual property protection, and aided them in navigating contracts.