6. Owning Your Zip Code

Instructor Skip Cohen

6. Owning Your Zip Code
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In this course, Skip Cohen helps you answer the question, How much should I charge? It's one of the most common questions asked by anyone starting a freelance or full-time photography business. Skip helps you understand the variables that go into pricing your work as a photographer by addressing topics such as how to look at the demographic of your target audience, manage your own expenses, decide which services you plan to offer, and more. Learn to run a successful business.


1. Welcome - The Challenge & Importance of Understanding Revenue 6:14
2. Understanding Revenue 2:43
3. What Are Your Goals? 4:43
4. Full-Time vs Part-Time 5:48
5. Local vs Global 2:45
6. Owning Your Zip Code 3:42
7. Different Demographics Require Different Methods of Reach 4:29
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Skip Cohen
Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo.