3. Understanding the Value of What You Offer

Instructor Skip Cohen

3. Understanding the Value of What You Offer
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In this course, Skip Cohen helps you answer the question, How much should I charge? It's one of the most common questions asked by anyone starting a freelance or full-time photography business. Skip helps you understand the variables that go into pricing your work as a photographer by addressing topics such as how to look at the demographic of your target audience, manage your own expenses, decide which services you plan to offer, and more. Learn to run a successful business.


1. Seeing Through Their Eyes 1:36
2. Where Are They? What's Important to Them? 7:11
3. Understanding the Value of What You Offer 3:29
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Skip Cohen
Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo.