1. Breathe - It's Not a Bad Life - Just a Bad Day!

Instructor Skip Cohen

1. Breathe - It's Not a Bad Life - Just a Bad Day!
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CLASS DESCRIPTION

In this course, Skip Cohen helps you answer the question, How much should I charge? It's one of the most common questions asked by anyone starting a freelance or full-time photography business. Skip helps you understand the variables that go into pricing your work as a photographer by addressing topics such as how to look at the demographic of your target audience, manage your own expenses, decide which services you plan to offer, and more. Learn to run a successful business.

LESSONS

1. Breathe - It's Not a Bad Life - Just a Bad Day! 4:34
2. The Economy 4:39
3. Educating Your Clients 3:05
4. Conclusion 2:17
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Skip Cohen
Skip Cohen is president of Marketing Essentials International, a consulting firm specializing in photography projects. He is past president of Rangefinder Publishing Inc., where he oversaw Rangefinder and AfterCapture magazines, the Wedding and Portrait Photographers International (WPPI), and the WPPI Conference + Expo.